100% Made in South Texas by Texans
- Garlic infused
- UV glowing
- 8 years in business
8 lures per pack · 75¢ a lure
Only -1 left in stock
90,000+ happy customers and 8 years in business, all from our shop in South Texas.
Couldn't load pickup availability
- Ships in 1–2 business days
- Garlic infused, never wears off
- Glows at night
- Best in dirty or stained water
- Free US shipping over $69
Atomic Fire Belly
Blood Diamond
Blue Crab
Bro’s Gold
Candy Corn AFB
Cotton Candy - Limited Batch
Dragonfruit
Garlic Glowstick
Green Glow
Laguna Dream
Mansfield Magic
Midnight Mullet
Money
OG Purple Haze
Pearl
Pearl Treuse
Pink Punch
Purple Gold Chartreuse
Purple Haze
Red Glow
Texas BROach
Toxic Rootbeer
Watermelon Red
Watermelon Red Chartreuse
Bronze/Copper glitter with a super fluorescent chartreuse UV sauce that glows green as well, which means night or day, fresh or salt, dirty or clear, this color's gonna get it done for you, available in 4" & 5.5" getcha some while we got 'em!
Made in Harlingen, TX 🇺🇸
Made in Harlingen, TX 🇺🇸
8 years in business, all from our shop in Harlingen, Texas.
We design & test all of our own lure designs & make all of our fishing lures in house with our small team of 5 in our warehouse in South Texas, we source all of our materials from US Based suppliers & we ship all of our orders ourselves from the same warehouse.
Shipping & returns
Shipping & returns
Shipping: We typically ship orders within 1-2 business days of the order date. We’re a small team, so a rare rush of orders can slow us down a little, but we work through it quickly.
Returns: No questions asked. If you’re not happy with your order, you can send it back to us and we’ll refund your order.
Exchanges: Want to swap unused lures? Fill out our contact form and we’ll get back to you.
Design & durability
Design & durability
Our Curly Tail Jerkshad is a hybrid design that has fantastic, erratic action of a jerk shad with nonstop movement from the curly tail, this leads to an incredibly versatile lure that can successfully fill many rolls in your tackle box. We've designed these with durability in mind & use a hard plastic formula, they are not indestructible, but the balance in action & durability is as good as it gets.
Sizes & pack counts
Sizes & pack counts
We sell 4 sizes in our curly tail jerkshads, 3", 4", 5.5" & 7"
Quantity of baits per pack in each size are:
- 3" - 12 baits per pack
- 4" - 8 baits per pack
- 5.5" - 6 baits per pack
- 7" - 4 baits per pack
How to rig
How to rig
I prefer a standard screw lock jig head with 1/0-3/0 sized hook(I will have my own very soon!), however the longer body allows you to rig it weedless as well, which unlocks a variety of rigging options. Texas/Carolina rigs, drop shot, wacky, Alabama, tandem, if you can dream it, this lure can do it.
Why garlic?
Why garlic?
All of our lures are infused with a potent garlic scent, this helps cover up negative scents like sunscreen & gives the fish a little extra something to hold onto & help them find your lure. (don't ask why it works, all I know is that it does lol)
UV & glow
UV & glow
Bioluminescence (creatures producing light) is fairly common in the marine world, this is what our glowing colors are designed to imitate, just another little bonus to help you out in low light conditions. We also use pigments that reflect UV light rays from the sun, these travel further underwater than the rest of the light rays and fish can see them which means they can see the uv reflective lures form further away.
How to fish it
How to fish it
Do not over think this. I treat these as jerkshads with extra action from the curly tail, I tend to work these back & forth erratically with quick series of short, sharp twitches of the rod tip followed by pauses & adjust accordingly. Speed, length of pauses, drops etc. are all going to vary on your fishing style, conditions, etc. Try slower & faster retrieves, fish the surface, bottom & everything in between until you figure out what the fish want.The best advice I can give about this is to pay attention to what you are doing & how you are doing it so when you get a bite you can put the lure back in the zone & replicate what lead to the bite.If you're not paying attention it will take you much longer to figure out what's going on.
Caught on U.V. Rootbeer
Real fish, with the lure in the mouth.
4bags
Build your own 4-pack
$20$24$4 off
Pick any 4 colors in one size and get all 4 bags for $20 instead of $24.
- 3"12 per pack
- 4"8 per pack
- 5.5"6 per pack
Mix any 4 in-stock colors in one size. Free US shipping over $69 still applies.
What fishermen are saying
Brand new, so no reviews of this color yet. Here's what people say about our lures.
Fantastic Lure Drives Fish Crazy
Great lure. Have tried at night on White Trout and it simply drives the fish crazy. The garlic infusion really hits the mark along with the vibrant colors.
David G. Verified buyer
Blue Crab · Oct 2026- Great Baits
I used Bone and caught a slew of crappies. It seemed that I had a fish every other cast. I also caught a nice pickerel in murky water on pink. Definitely recommend these baits and will order more, especially Bone.
William S. Verified buyer
6 Full Packs Of 4" Lures For Just 20 Bucks! · Oct 2026 Definitely a Punch !
First cast fish on this one . I’m sure it will only get better as it cools in Michigan. Walleye love this one
Chris M. Verified buyer
Pink Punch · Oct 2026- Awesome lures, great deal on these, only ones i use now.
Great lure, i use these for flounder, they cant resist it with the infused scent.
Don B. Verified buyer
Green Glow · Oct 2026 My go to lures they hold up and catch fish. I go from clear colors to dark colors and figure out what works that day. Excellent product
Mariti M. Verified buyer
Pearl Treuse · Sep 2026The colors really pop and the long lasting garlic scent attracts the big hits
Tom B. Verified buyer
Top 5 Colors of All Time · Sep 2026- Great product !!!
Loved this product. Hooked up with lots of small trout & small reds. I’m sure once we get cooler weather i’ll have better luck. Thanks for making a great product.
Sonny O. Verified buyer
Candy Corn AFB · Sep 2026 Thanks AM fishing! I took my granddaughter fishing at Dana point California harbour and she caught 3 bonita with the 3” orange/black Texas jig, she was so happy. Keep up the good work
Chris E. Verified buyer
The BIG Bait Combo · Sep 2026Fishes well dropshot or swimming, keeps the fish interested!
Terry C. Verified buyer
Texas BROach · Aug 2026These baits are awesome, we catch all kinds of fish on them.
Scott W. Verified buyer
Candy Corn AFB · Aug 2026Caught my PB flounder with this one. 24 inches- 4lb and I think that tells you all you need to know
Logan P. Verified buyer
Midnight Mullet · Aug 2026- Make some with a red head, and some that glow red
The size, scent, color, and glow brightness. I rig these double for fishing lights at nite. There great. Thank you for bringing back curly tail lures.
Roger N. Verified buyer
Garlic Glowstick · Aug 2026 I use it to imitate a crawfish colored bait for bass works great.
Frank C. Verified buyer
Texas BROach · Jul 2026Love these baits
A M lures are tough and the fish go crazy over them. The hybrids love the Mansfield Magic in a 3”.
Nathan D. Verified buyer
Mansfield Magic · Aug 2026- BABY TROUT = BASS KILLER!!!
These get smashed by largemouth. Some slobs in the mix for sure!!! PLEASE MAKE MORE!!!
William H. Verified buyer
Baby Trout · Apr 2026 - Great product!!
Have had great results with these! Fishing for large mouth bass and I was landing 2 to 1 over my buddy I was fishing with.
Tom C. Verified buyer
Purple Gold Chartreuse · Apr 2026 Love them!
Love them, caught a smallmouth on my 2nd cast!! About 12” or so…
Thomas B. Verified buyer
Midnight Mullet · Jul 2026- Blue magic for fish iyk yk
Its a great color in semy clear water thats mostly what i fish i love the color
Rene M. Verified buyer
Blue Crab · Apr 2026 Nice color. Worked well on early March trout in South Louisiana
Cory S. Verified buyer
Atomic Fire Belly · Mar 2026Great color combo
This color worked great for stripers in the dark. Also the bluefish liked them too.
Joe K. Verified buyer
Midnight Mullet · Jul 2026- Great action - highly recommend
These swim baits have great action and have been productive with Flounder on Florida East Coast.
Jason K. Verified buyer
Mansfield Magic · Mar 2026 First cast - Nice Trout. Caught several trout and some Reds.
Larry P. Verified buyer
Blue Crab · Dec 2025Made a few cast in a tidal creek behind my house. Caught two nice reds and one speckled trout.
Ron G. Verified buyer
Dragonfruit · Jun 2026Color was very good for bass in cloudy waters. Flipped next to stumps and caught several bass.
Dallas R. Verified buyer
Mystery Pack · Nov 2025- Best baits around
Great baits! The trout went full WWE on these—10/10 would recommend.”
Blake T. Verified buyer
Garlic Glowstick · Oct 2025 Love these in Savannah GA.
These are the best. Out fish the other big brands and rather pay a small company than the big ones anyway.
Billy L. Verified buyer
Pink Punch · Jun 2026They catch fish, hold on to the rod cause the fish bite it and take off.
Charlie C. Verified buyer
Garlic Glowstick · Sep 2025- A Cut Above all the others!
This past year I have been using AM Fishing baits on the Texas coast with a great deal of success. I recently spent 3 days at Chandeleur Island. I started out using AM baits and never looked back. I had greater success than the fishermen on the trip using all kinds of new baits. I'm HOOKED!
Madison J. Verified buyer
Watermelon Red · Jun 2025 Great baits and jigheads!
Great product to reduce bait movement/wear. Ran true even when hook placement was just a bit off. This is the good stuff.
Michael A. Verified buyer
Jigheads · Jun 2026Excellent in every way...tough plastics that can handle multiple fish usually before rebaiting. The garlic infusion, and UV ray enhanced colors/glitter that they use is a one two punch for finicky fish, especialy Trout, flounder and reds down here in the CC Gulf area
Sara M. Verified buyer
OG Purple Haze · Apr 2025- 10/10
These baits are killer! A treat for trout, fun for flounder, and ridiculously awesome for reds. Everything I try to catch has enjoyed the look and smell of these baits so far.
Matt M. Verified buyer
Top 5 Colors of All Time · Sep 2026 Caught a lot of nice smallmouth bass, the largest weighed 4lb. 15oz. Also lots of 3 plus.
Jeff S. Verified buyer
Pearl · Jun 2026I caught 3 fish in the first half hour. 1 small largemouth, quick smallmouth and a walleye.
Steve B. Verified buyer
Top 5 Colors of All Time · Sep 2026- They outfished live live bait in Canada.
My second order of Midnight Mullet. Took them to Ontario and they worked awesome. I usually use live minnows. Been going same place in Canada for last 30 years. The midnight mullet worked better than live bait. Caught Walleye, Smallmouth and Lake Trout . Stopped using live bait after putting 3 inch…
Jason B. Verified buyer
Midnight Mullet · Sep 2026 4” Baby Trout first time user
It was my 1st time trying AM lure. I was using the 4” Baby Trout along the jetty. It worked great. We just stopped for a few minutes and I threw it out there in a small grassy area. It hit hard and was a good red fish. The non-believers hooked one up and caught a big trout too.
Cathy P. Verified buyer
Baby Trout · Jun 2026ABSOLUTE Speckled Trout Killer! These thing are the perfect texture and when you open that bag, well it smells like a Italian's kitchen with the Garlic
William M. Verified buyer
Dragonfruit · Aug 2026- I used the 4” while fishing on the Susquehanna River in Pennsylvania for smallmouth. The smalllmouth loved these. The baits are load with garlic scent. Great swimming tails on these baits!!
I used the 4” as a trailer on my spinner bait while fishing the Susquehanna River for smallmouth. The smallmouth loved these.
Dave M. Verified buyer
Watermelon Red Chartreuse · Aug 2026 Worked trout this weekend with these
Caught quite a few trout this past weekend on these love em. Sauce is a great addition
Arturo R. Verified buyer
Dragonfruit · May 2026They are working great. Have caught several nice bass on them. Won a tournament with these.
William G. Verified buyer
Jigheads · Jun 2026limited on walleys ,vertical jigging in Detroit River last week with 4" Purple Haze. 3 man limit { 18} in three hours
Nitin S. Verified buyer
Changeover Colors Limited Batch · May 2026Texas BROach hits!
Texas BROach is my favorite! I was able to catch my pb red with it. I love A.M fishing lures. Keep up the good work 🌴🔥
Jesus M. Verified buyer
Texas BROach · Apr 2026- Best Garlic infused lures you can buy
I tried these lures in south east Louisiana marsh , caught red fish, Bass, and speckled trout all on the same AM lures. Works great with or without spinner blades. The colors and garlic smell are the best I have ever used. Will keep buying these for know on. Great product. Frank C.
Frank C. Verified buyer
Changeover Colors Limited Batch · May 2026 - Great bait!
Literally caught small mouth on almost every cast after changing to this bait. Caught on the Mongahela river, near pgh, Pa.
Leonard H. Verified buyer
Watermelon Red Chartreuse · May 2026 Reds and trout!! All day!!
A.M. FISHING!!!! Buy a few bags and catch fish!!! Venice,Louisiana Purple Haze!! Reds and trout! All day long!! Trust me!!
William C. Verified buyer
Purple Haze · Apr 2026- Fish can’t resist
What’s a pirate’s favorite herb? gARRRRlic! 😬Get these. They’re awesome!
Nick Y. Verified buyer
Watermelon Red Chartreuse · Apr 2026 - The best baits you can buy!!!
In my opinion, A.M. baits are the best plastics I’ve ever fished with and I’m 67 years old and live on a lake!!!
Mike P. Verified buyer
Red Glow · Mar 2026 Top notch excellent a few fish with A.M. you need to get these jig heads
Just like every product that A.M. produces these don’t get hung up as often and the baits stay on for 4 or 5 fish! Love them!
Sean T. Verified buyer
Jigheads · Apr 2026- Well made and tough, they last a long time.
I really like the change over colors, I caught 6 snook with them so far.
Adam S. Verified buyer
Changeover Colors Limited Batch · Jan 2026 Chomp Chomp!
I love that the fish love them! First fish I have gotten on your products!
Bradley B. Verified buyer
Watermelon Red Chartreuse · Apr 2026Incredible lures!
A.M. Fishing lures are the best!! The fish hit it hard! The quality of the lures are incredible! The tail action on the lures are next level. No matter how you work it, the tail is constantly moving! The garlicky goodness is so strong, you can smell it through the pack!! If you’ve been wanting to…
Lance R. Verified buyer
Dragonfruit · Mar 2026The purple haze was on 🔥
The purple haze was on fire🔥. They worked great in the muddy backwaters. A 3 man limit of trout in less than an hour.
Andrew H. Verified buyer
Purple Haze · Mar 2026These are a must have for any serious angler!
These are hands down some of the best lures I've ever used. Reds, Speckled trout, catfish, and white bass absolutely love them. Normally, the other guys lose their tails almost immediately, not these A.M. Lures. I will always have these in my bag 💯.
Adrian S. Verified buyer
Top 5 Colors of All Time · Jan 2026don’t rust. dont straighten out. stays sharp.
I’ve caught over 8 back to back reds and numerous flounder on the same jig head. these are insane.
Drake M. Verified buyer
Jigheads · Jan 2026Come and get it fishy 🎣🎣🎣🎣
When I busted out those lures from the bag it came in my mind said “food for the fish”and I rigged up one of the pink ones the Specs went crazy. Thank you I’ve used the pink,green and purple so far. Once again thank you
Leon R. Verified buyer
Top 5 Colors of All Time · Nov 2025Solid colors!! Works well
Works well this past weekend, oversized Redfish and nice trout action too
Ruben A. Verified buyer
Mansfield Magic · Oct 2025Bass don’t stand a chance!
They just catch fish!! This color works great in our local ponds for Bass.
Damien G. Verified buyer
Atomic Fire Belly · Oct 2025Great all around bait
Love the color and design... tough baits that work, strong garlic odor that last
Douglas B. Verified buyer
Midnight Mullet · Oct 2026Great on the Louisiana Coastline as well.
I know these baits were made in Texas to fish the coastal bays but they work excellent on the Calcasieu Lake estuary. I have pictures to prove it.
Shane M. Verified buyer
Watermelon Red Chartreuse · Jul 2026The action when rigged right is amazing and with the garlic the fish miss a hook up but comes right back for second strike. Stay wormy my friends
Monty G. Verified buyer
Blood Diamond · Jun 2026These things catch fish used it all day today was one after another the bass love these things will be putting in another order
Kori W. Verified buyer
Dragonfruit · Mar 2026Outstanding! 💯 recommended I’m a local captain here in Southwest Florida, and these plastics are destroying the red fish and trout. The garlic infused plastic is top-notch. Will continue to buy from this company.
Antonio S. Verified buyer
Bro’s Gold · Mar 2026A great go to lure!
I've been able to pick off sea trout & reds with this guy on just a steady retrieve!
Marcelo A. Verified buyer
Red Glow · Jan 2026Pacific perfection
16 people, ( all family ) on a bottom fishing charter out of ilwaco washington. 14 AM soft baits used to start our day. 31 lingcod, the biggest coming in at 19lbs. Limits on sea bass. I can't say enough about the product you make. It's me that thanks you for being part our family memories. R Mccain
Robert M. Verified buyer
Midnight Mullet White Tails · Jan 2026
Made 100% in South Texas, by Texans
Every A.M. Fishing lure is made, packed and shipped by us, from our own warehouse in Harlingen, Texas. No middlemen, no overseas factory.
I believe in knowing who you do business with. I never want A.M. Fishing to be some faceless entity, I want you to know exactly who & what you're supporting.
I've been fishing since I could walk. Anytime somebody asked what I wanted to do when I grew up, I'd say make money fishing ..I just didn't know how yet.
In high school I tied flies for a local shop, Hook, Line & Sinker. College lasted a whole 3 months before I got back to the saltwater, and I landed back at that same shop as a rod-builder.
Then I started A.M. Fishing out of a garage, on a credit card, making lures just for myself. Soon I wasn't throwing anything else. The shops saw the pictures & talked me into selling them a few, then they called back for more ..and they kept calling.
This company is the culmination of a lifelong dream of mine, and I'm indescribably grateful for every one of you who's supported it. From the bottom of my heart, thank you.
-M.
Frequently Asked Questions
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Where are your lures made?
All of our lures are designed, tested, and made in Harlingen, Texas USA. We produce everything in-house with our small team of five, using materials sourced from U.S.-based suppliers, and we ship every order ourselves from our South Texas warehouse.
Do you really make everything in-house?
Yes. We design our own lures, run production in our own facility, bag/tag orders, and ship them ourselves. We do this on purpose so we can control quality and keep everything consistent.
When will my order ship?
We typically ship orders within 1-2 business days of the order date. We’re a small team, so a rare rush of orders can slow us down a little, but we work through it quickly.
Do you offer exchanges?
Yes. Fill out our contact form with your order number and we’ll get back to you.
What’s your return policy?
No-questions-asked refunds. If you’re not happy with your order, you can send it back to us and we’ll refund your order.
Got a defective lure? Fill out our contact form within 7 days of delivery and we’ll get back to you about a free replacement. You don’t need to send the defective one back.
What makes the Curly Tail Jerkshad different?
It’s a hybrid design. It has the erratic action of a jerkshad plus nonstop movement from a curly tail. It’s extremely versatile and can cover a lot of roles in your tackle box.
Are your lures durable?
We designed them for durability and use a hard plastic formula. They’re not indestructible, but the balance of action and toughness is about as good as it gets for a soft plastic.
What sizes do you sell?
We sell four sizes. We offer 3", 4", 5.5", and 7".
How many lures come in each pack?
3" — 12 per pack.
4" — 8 per pack.
5.5" — 6 per pack.
7" — 4 per pack.
What jigheads or hook sizes do you recommend?
A standard screw-lock jighead is my go-to. I usually run a 1/0–3/0 hook depending on size and application. The longer body also rigs great weedless, which opens up a ton of options.
Can I rig these weedless or use other rigs besides jigheads?
Absolutely. Texas rig, Carolina rig, drop shot, wacky rig, Alabama rig, tandem rigs—if you can dream it, this lure can do it.
How should I work the lure?
Don’t overthink it. Treat it like a jerkshad with extra action from the curly tail. Work it back and forth with quick, short twitches and pauses, then adjust speed, pause length, and depth based on conditions and what the fish want.
Any advice for getting better with it faster?
Pay attention to exactly what you’re doing when you get a bite. Track your retrieve speed, pause length, depth, and cadence so you can replicate it and stay in the zone.
Why do your lures smell like garlic?
All of our lures are infused with a strong garlic scent. It helps mask negative scents (like sunscreen) and gives fish something extra to hold onto so they commit longer and find your lure easier.
Do the glowing and UV colors actually help?
Yes. Our glowing colors are designed to imitate bioluminescence for low light conditions. We also use UV-reflective pigments that can be seen from farther away underwater because UV light travels farther than many other light rays.
What’s the deal with size selection—how do I choose the right one?
3" is great for smaller prey, picky fish, sight fishing, and smaller species. Big fish still crush them too.
4" is the everyday, do-it-all size for most inshore situations.
5.5" is great when you want more weight and a bigger profile for deeper water, nearshore, jetties, surf, and windy days.
7" is the big meal option. Trout and reds will hammer it inshore, and it’s excellent for jetties and offshore species too.
Do you offer free shipping?
Yes. Orders over $69 ship free in the USA. Discount codes can’t be combined with free shipping, but our cart deals (2nd pack $2 off and the build-your-own 4-pack) still ship free.
What’s the best way to contact you?
Fill out our contact form for help with orders, returns, exchanges or any other question, and we’ll get back to you with a response as soon as humanly possible.