100% Made in South Texas by Texans
- Garlic infused
- UV glowing
- 8 years in business
12 lures per pack · 50¢ a lure
Only 4 left in stock
90,000+ happy customers and 8 years in business, all from our shop in South Texas.
Couldn't load pickup availability
- Ships in 1–2 business days
- Garlic infused, never wears off
- Glows at night
- Works in clear and dirty water
- Free US shipping over $69
Atomic Fire Belly
Baby Trout
Blood Diamond
Blue Crab
Candy Corn AFB
Dragonfruit
Garlic Glowstick
Green Glow
Mansfield Magic
Midnight Mullet
Money
OG Purple Haze
Pearl
Pearl Treuse
Pink Punch
Purple Gold Chartreuse
Purple Haze
Texas BROach
Toxic Rootbeer
U.V. Rootbeer
Watermelon Red
Watermelon Red Chartreuse
Dark red/brown/greenish color that changes with the light, with a touch of red, gold & black glitter, glows green & is incredibly UV reflective as seen in the dark picture under a UV light, excellent natural presentation, fresh or salt water, available in 3”, 4” & 5.5” & 7”!
Made in Harlingen, TX 🇺🇸
Made in Harlingen, TX 🇺🇸
8 years in business, all from our shop in Harlingen, Texas.
We design & test all of our own lure designs & make all of our fishing lures in house with our small team of 5 in our warehouse in South Texas, we source all of our materials from US Based suppliers & we ship all of our orders ourselves from the same warehouse.
Shipping & returns
Shipping & returns
Shipping: We typically ship orders within 1-2 business days of the order date. We’re a small team, so a rare rush of orders can slow us down a little, but we work through it quickly.
Returns: No questions asked. If you’re not happy with your order, you can send it back to us and we’ll refund your order.
Exchanges: Want to swap unused lures? Fill out our contact form and we’ll get back to you.
Design & durability
Design & durability
Our Curly Tail Jerkshad is a hybrid design that has fantastic, erratic action of a jerk shad with nonstop movement from the curly tail, this leads to an incredibly versatile lure that can successfully fill many rolls in your tackle box. We've designed these with durability in mind & use a hard plastic formula, they are not indestructible, but the balance in action & durability is as good as it gets.
Sizes & pack counts
Sizes & pack counts
We sell 4 sizes in our curly tail jerkshads, 3", 4", 5.5" & 7"
Quantity of baits per pack in each size are:
- 3" - 12 baits per pack
- 4" - 8 baits per pack
- 5.5" - 6 baits per pack
- 7" - 4 baits per pack
How to rig
How to rig
I prefer a standard screw lock jig head with 1/0-3/0 sized hook(I will have my own very soon!), however the longer body allows you to rig it weedless as well, which unlocks a variety of rigging options. Texas/Carolina rigs, drop shot, wacky, Alabama, tandem, if you can dream it, this lure can do it.
Why garlic?
Why garlic?
All of our lures are infused with a potent garlic scent, this helps cover up negative scents like sunscreen & gives the fish a little extra something to hold onto & help them find your lure. (don't ask why it works, all I know is that it does lol)
UV & glow
UV & glow
Bioluminescence (creatures producing light) is fairly common in the marine world, this is what our glowing colors are designed to imitate, just another little bonus to help you out in low light conditions. We also use pigments that reflect UV light rays from the sun, these travel further underwater than the rest of the light rays and fish can see them which means they can see the uv reflective lures form further away.
How to fish it
How to fish it
Do not over think this. I treat these as jerkshads with extra action from the curly tail, I tend to work these back & forth erratically with quick series of short, sharp twitches of the rod tip followed by pauses & adjust accordingly. Speed, length of pauses, drops etc. are all going to vary on your fishing style, conditions, etc. Try slower & faster retrieves, fish the surface, bottom & everything in between until you figure out what the fish want.The best advice I can give about this is to pay attention to what you are doing & how you are doing it so when you get a bite you can put the lure back in the zone & replicate what lead to the bite.If you're not paying attention it will take you much longer to figure out what's going on.
Caught on Laguna Dream
Real fish, with the lure in the mouth.
4bags
Build your own 4-pack
$20$24$4 off
Pick any 4 colors in one size and get all 4 bags for $20 instead of $24.
- 3"12 per pack
- 4"8 per pack
- 5.5"6 per pack
Mix any 4 in-stock colors in one size. Free US shipping over $69 still applies.
What fishermen are saying
5.0 · 2 reviews on Laguna Dream
- A great product
A great company to do business with
Steve S. Verified buyer
Laguna Dream · Apr 2025
Made 100% in South Texas, by Texans
Every A.M. Fishing lure is made, packed and shipped by us, from our own warehouse in Harlingen, Texas. No middlemen, no overseas factory.
I believe in knowing who you do business with. I never want A.M. Fishing to be some faceless entity, I want you to know exactly who & what you're supporting.
I've been fishing since I could walk. Anytime somebody asked what I wanted to do when I grew up, I'd say make money fishing ..I just didn't know how yet.
In high school I tied flies for a local shop, Hook, Line & Sinker. College lasted a whole 3 months before I got back to the saltwater, and I landed back at that same shop as a rod-builder.
Then I started A.M. Fishing out of a garage, on a credit card, making lures just for myself. Soon I wasn't throwing anything else. The shops saw the pictures & talked me into selling them a few, then they called back for more ..and they kept calling.
This company is the culmination of a lifelong dream of mine, and I'm indescribably grateful for every one of you who's supported it. From the bottom of my heart, thank you.
-M.
Frequently Asked Questions
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Where are your lures made?
All of our lures are designed, tested, and made in Harlingen, Texas USA. We produce everything in-house with our small team of five, using materials sourced from U.S.-based suppliers, and we ship every order ourselves from our South Texas warehouse.
Do you really make everything in-house?
Yes. We design our own lures, run production in our own facility, bag/tag orders, and ship them ourselves. We do this on purpose so we can control quality and keep everything consistent.
When will my order ship?
We typically ship orders within 1-2 business days of the order date. We’re a small team, so a rare rush of orders can slow us down a little, but we work through it quickly.
Do you offer exchanges?
Yes. Fill out our contact form with your order number and we’ll get back to you.
What’s your return policy?
No-questions-asked refunds. If you’re not happy with your order, you can send it back to us and we’ll refund your order.
Got a defective lure? Fill out our contact form within 7 days of delivery and we’ll get back to you about a free replacement. You don’t need to send the defective one back.
What makes the Curly Tail Jerkshad different?
It’s a hybrid design. It has the erratic action of a jerkshad plus nonstop movement from a curly tail. It’s extremely versatile and can cover a lot of roles in your tackle box.
Are your lures durable?
We designed them for durability and use a hard plastic formula. They’re not indestructible, but the balance of action and toughness is about as good as it gets for a soft plastic.
What sizes do you sell?
We sell four sizes. We offer 3", 4", 5.5", and 7".
How many lures come in each pack?
3" — 12 per pack.
4" — 8 per pack.
5.5" — 6 per pack.
7" — 4 per pack.
What jigheads or hook sizes do you recommend?
A standard screw-lock jighead is my go-to. I usually run a 1/0–3/0 hook depending on size and application. The longer body also rigs great weedless, which opens up a ton of options.
Can I rig these weedless or use other rigs besides jigheads?
Absolutely. Texas rig, Carolina rig, drop shot, wacky rig, Alabama rig, tandem rigs—if you can dream it, this lure can do it.
How should I work the lure?
Don’t overthink it. Treat it like a jerkshad with extra action from the curly tail. Work it back and forth with quick, short twitches and pauses, then adjust speed, pause length, and depth based on conditions and what the fish want.
Any advice for getting better with it faster?
Pay attention to exactly what you’re doing when you get a bite. Track your retrieve speed, pause length, depth, and cadence so you can replicate it and stay in the zone.
Why do your lures smell like garlic?
All of our lures are infused with a strong garlic scent. It helps mask negative scents (like sunscreen) and gives fish something extra to hold onto so they commit longer and find your lure easier.
Do the glowing and UV colors actually help?
Yes. Our glowing colors are designed to imitate bioluminescence for low light conditions. We also use UV-reflective pigments that can be seen from farther away underwater because UV light travels farther than many other light rays.
What’s the deal with size selection—how do I choose the right one?
3" is great for smaller prey, picky fish, sight fishing, and smaller species. Big fish still crush them too.
4" is the everyday, do-it-all size for most inshore situations.
5.5" is great when you want more weight and a bigger profile for deeper water, nearshore, jetties, surf, and windy days.
7" is the big meal option. Trout and reds will hammer it inshore, and it’s excellent for jetties and offshore species too.
Do you offer free shipping?
Yes. Orders over $69 ship free in the USA. Discount codes can’t be combined with free shipping, but our cart deals (2nd pack $2 off and the build-your-own 4-pack) still ship free.
What’s the best way to contact you?
Fill out our contact form for help with orders, returns, exchanges or any other question, and we’ll get back to you with a response as soon as humanly possible.