Upon first contact with our glowing garlicky goodness, you might find yourself asking, “What is up with this garlic stinkin’ glowing stuff and(depending on the context) how is it catching all the dang fish?!”, and that is exactly the question I’m here today to answer, so let’s jump right in, shall we?
First off, let’s start with the Garlic, all of our lures are infused with potent garlic sauce that we figured out how to get IN the plastic, it's not just a light coating on the outside of the lure that comes off in two casts, it will last the life of the lure and will literally never wear off, like ..ever.
This garlic scent does a few things for you:
It covers up scents that repel fish, like sunscreen, bug spray and/or nicotine, just to name a few
It helps attract fish to your lure, especially if they’re keying in on scent to help them find prey that day
It covers up the flavor of the plastic, causing the fish to hold on longer after they strike
Bottom line is, it helps increase your odds of catching fish, I go more in depth about scents and how they help here.
Second off will be my favorite feature we packed into our lures, the glows. Sure, they look cool and help at night, but it’s how they help you during the day that really makes the difference.
That is, they reflect Ultra Violet (UV) Light.
Why does this matter? Because light works drastically differently underwater, I get more into this in this post, but simply put,
Water filters out light very quickly, except for UV Light, which penetrates deeper and travels further through the water than all other light!
Because of that, fish have adapted eyes that are able to pick up on UV light, something we can’t see as humans.
Here's a GIF of our lures with the lights on and then under a UV light, showing the difference between what we see and then what the fish see (more or less)