A.M. Fishing Lures – Designed FromThe Ground Up To Outperform & Outlast

In the “Secret Sauce” post I touched briefly on the overall design of our baits and how we compound multiple factors to deliver a design that is durable, versatile and has a killer action.

In this post we’re gonna dive a little bit deeper into what those factors are and how they’re gonna help you catch more fish.

Now, when it comes to soft plastics, you could have a lure perfectly designed by God himself to be unquestionably devoured by every fish immediately upon seeing it …and it wouldn’t matter at all if you made it with a crap plastic formula that didn’t fit the design.

If the plastic formula you’re using is way too soft, your lure is going to be torn to shreds by even the smallest fish, but on the flipside, if it’s too hard, your lure is going to be stiff and lifeless as a toothbrush.

Neither of these are ideal, the real money comes in finding the right balance of toughness and flexibility that allows your lure to maintain its action AND its integrity so that you can spend more time getting bit and less time replacing torn up lures.

Finding that ideal balance though is a difficult enough task, now couple that with also needing the plastic formula to have certain properties that allow for successful garlic infusion, and you’ve got a sense of what our early days were like..

I believe we went through over a dozen different formulas just to find a couple that kinda worked, then we had to further refine those over time to get it dialed into what we use today.

I think you’ll agree that it was totally worth it!

That plastic formula strikes the perfect balance of toughness and flexibility while also being perfectly suited for the garlic infusion process, allowing our lures’ design(s) to really shine.

Now that the right plastic formula is settled, the next factor is the design itself, this can be broken down into two parts, the body and the tail.

Our lures’ body is designed with plenty of ‘meat’ which gives you a little extra weight for added casting distance and can withstand multiple strikes from viscous predators, plus we don’t weaken it with any hook-slots or hollow cavities,

The longer, meatier body also allows our lures to be rigged up anyway you can think of, you can use push on and screw lock jig heads, weedless hooks, drop them under a cork or behind a jig as a trailer, sky’s the limit!

Pro Tip: Hook sizes ranging from #1-3/0 work best for our 4”size and larger/smaller for our corresponding sizes.

Being able to rig our lures however you want leads us to the next part of the equation, which is being able to work our lures however you want.

The fish are always in different moods, sometimes they like a quick and erratic action, sometimes they like a slow bump along the bottom, sometimes you can catch ‘em just reeling straight in, sometimes they like the classic “twitch-twitch-pause” method and/or everything in between, you know how it goes.

With our design you can achieve an infinite variation of actions with the same bait, allowing you to do way more while carrying way less, we call this “high speed, low drag”

And the best part is, with the plastic formula dialed in with the design, no matter how you choose to work and rig ‘em, that tail is always gonna be fluttering, giving your lure a life-like action that will entice strikes from even the most finnicky fish!

I almost forgot to talk about the tails.. lol

This one’s already getting kinda long so I’ll touch on this real quick and wrap it up,

Curly tails aren’t known for being the most durable design out there, and that was one of the first areas we addressed,

The way our lures’ body tapers down into the tail, if something grabs the end of the tail and pulls hard enough to tear it, the tail will tear at the end where it’s being pulled from instead of from the base where it connects to the body like most curly tail designs,

This way you retain more of your tail through short strikes and can adjust your action and hooksets accordingly before you lose your whole tail.

Which saves you time and money!

On that note, I think this one’s taken enough time,

As usual, I really appreciate you reading through these posts, I put a bunch of work in in the hopes that you get value out of reading them, as a thank you for supporting us I'd like to offer you something I rarely offer, Free Shipping, just use code "GARLICKYGOODNESS" :)

Talk soon,