The next, absolute game changer we discovered, was the glows.
Initially we were trying to imitate the glowing bacteria/plankton that we see light up anything that moves in the water after dark on night wades.
The glows, expectedly, did a pretty good job of that at night..
But, what we didn’t expect was how much of a difference we found the glows made during the Daytime, and the big secret behind this difference is they reflect UV Light.
You can read more about why Ultra Violet light matters in fishing so much at our Blog here!
UV Light rays penetrate deeper and travel further through the water than most other rays of light, UV Light also penetrates heavy cloud cover and the dirty water. This lead certain underwater predators to develop a 4th color receptor in their eyes able to detect the UV light bouncing off their prey, securing them an extreme advantage over species lacking this ability.
Once we learned that our glowing colors also reflected UV Light and experienced the difference they made in our lures, we incorporated glows into as many of our lures as possible, as well as several UV reflective colorants and compounds!