My Story

I believe in knowing who you do business with, I never want A.M. Fishing to be some faceless entity, I want you to know exactly who & what you’re supporting,

And that means, as the owner of A.M. Fishing, I believe you need to know me.

So, on the same note as my last post, here’s my story, I’m going to do my best to give it to you as clearly & concisely as possible without rambling on too much..

I’ve been fishing since I could walk, my earliest memories are basically all hunting & fishing, but for this, we’ll focus on the latter,

Whether it was fishing on camping trips with my pops or terrorizing piggy perch off my Grandpa’s dock with the OG Scooby Doo Zebco.

I believe fishing hooks so many people(pun intended) because it’s a primal challenge embedded deep in our DNA,

A challenge that is constantly evolving ..yet remains attainable.

Fishing’s been a lifelong passion of mine.

I like to say that fishing’s fishing, there’s a hierarchy to it, for instance, it’d be hard to compare tarpon to blue gill, but at the end of the day, if I find myself land-locked next to a murky pond, you bet you’re a*s I’m gonna be jigging up some panfish on the ultra-light, having a blast.

Fishing’s fishing.

I simply can’t get enough, I’m sure you understand the feeling, or you wouldn’t be reading this!

Growing up, anytime I was asked that infamous question, “what do you want to do when you grow up?”

I’d always answer that I wanted to make money fishing, I didn’t know how, I just knew I loved fishing so much that I wouldn’t be able to do anything else.

When I was younger, around 10, I used to trace products from the old school Cabela’s catalogs and then turn them into ads advertising cheaper prices, then post them up around my room and pretend I had my own discount “Cabela’s”

In my mind, I could have all the cool stuff I wanted out of that catalog if I just sold it, which is where I guess you could say this all started.

Fast forward a bit, in high school I sold flies that I tied for fly fishing at a local shop named Hook, Line & Sinker, then stopped when it was time to “be smart” and run off to college ..which lasted a whole 3 months before I dropped out and got back to the saltwater as fast as I could lol

With nothing better to do I bought and sold fishing stuff on Facebook & Ebay and worked a few random jobs, eventually landing back at Hook, Line & Sinker as a rod-builder,

I figured it didn’t matter what, if I could just get started somewhere in the fishing industry, I’d be able to figure something out,

So after about a year there I unofficially started A.M. Fishing(we weren’t planning on selling anything at the time) with a partner, out of a garage on a credit card, we spent about a year developing the lures just for ourselves.

Soon, we weren’t throwing anything else and a few local shops, including Hook, Line & Sinker, saw the pictures on social media and talked us into selling them a few,

So we did.

Then they called back and wanted more.

Then something strange happened, they called back again.

Then new tackle shops started calling. (you can find a list of them here)

And so-on.

Pretty soon, I was grinding 14-16 hours a day to keep up with growing demand for our lures & after a couple years of aggressive scaling, A.M. Fishing was established.

Around that point, my now ex-partner decided he wanted out, so we made a deal.

Now A.M. Fishing is solely in my hands and I don’t plan on changing that anytime soon.

This company is the culmination of a lifelong dream of mine.

I am indescribably grateful for the opportunity to build a business around my passion and especially for the support that we’ve garnered from you along the way,

It means the world to me,

So to wrap this one up, I simply want to say, from the bottom of my heart,

Thank you.

-M.

P.S. - If you'd like to learn a little more about where A.M. Fishing is from, where our lures are produced and where we're based check out this article