New Releases
-
Watermelon Red Chartreuse
Regular price $6.00 USDRegular priceUnit price perSale price $6.00 USD -
Purple Gold Chartreuse
Regular price $6.00 USDRegular priceUnit price perSale price $6.00 USD -
Watermelon Red
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD
Best Sellers
-
Atomic Fire Belly
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Midnight Mullet
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Pink Punch
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
OG Purple Haze
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Texas BROach
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Dragonfruit
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Blood Diamond
Regular price $6.00 USDRegular priceUnit price perSale price $6.00 USD
Glowing Colors
-
Atomic Fire Belly
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Dragonfruit
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Garlic Glowstick
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Midnight Mullet
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
OG Purple Haze
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Pink Punch
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Toxic Rootbeer
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD
Dirty Water Colors
-
Atomic Fire Belly
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Dragonfruit
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Midnight Mullet
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
OG Purple Haze
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Pink Punch
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Purple Haze
Regular price $6.00 USDRegular priceUnit price perSale price $6.00 USD -
Texas BROach
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD
Clear Water Colors
-
Baby Trout
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Blood Diamond
Regular price $6.00 USDRegular priceUnit price perSale price $6.00 USD -
Bro’s Gold
Regular price $6.00 USDRegular priceUnit price perSale price $6.00 USD -
Dragonfruit
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Garlic Glowstick
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Midnight Mullet
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Pearl Treuse
Regular price $6.00 USDRegular priceUnit price perSale price $6.00 USD -
Toxic Rootbeer
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD -
Watermelon Red
Regular price From $6.00 USDRegular priceUnit price perSale price From $6.00 USD
100% Made In Harlingen, Texas
We design and produce all of our own lures in our warehouse with our small team in Harlingen, Texas.
Frequently Asked Questions
Collapsible content
Where are your lures made?
All of our lures are designed, tested, and made in Harlingen, Texas USA. We produce everything in-house with our small team of five, using materials sourced from U.S.-based suppliers, and we ship every order ourselves from our South Texas warehouse.
Do you really make everything in-house?
Yes. We design our own lures, run production in our own facility, bag/tag orders, and ship them ourselves. We do this on purpose so we can control quality and keep everything consistent.
When will my order ship?
Most orders ship within 1–2 business days. We’re a small operation, so if we get a rare surge of orders, shipping can take a little longer, but we usually get caught up quickly.
Do you offer exchanges?
Yes. If you want to exchange unused lures, reach out through the chat box in the bottom right corner of our website and we’ll take care of you. We’re not responsible for return shipping.
What’s your return policy?
If you’re not happy for any reason, send back what you don’t like and we’ll refund you after we receive it, minus shipping. We’re not responsible for return shipping (whether it’s a return or an exchange).
What makes the Curly Tail Jerkshad different?
It’s a hybrid design. It has the erratic action of a jerkshad plus nonstop movement from a curly tail. It’s extremely versatile and can cover a lot of roles in your tackle box.
Are your lures durable?
We designed them for durability and use a hard plastic formula. They’re not indestructible, but the balance of action and toughness is about as good as it gets for a soft plastic.
What sizes do you sell?
We sell four sizes. We offer 3", 4", 5.5", and 7".
How many lures come in each pack?
3" — 12 per pack.
4" — 8 per pack.
5.5" — 6 per pack.
7" — 4 per pack.
What jigheads or hook sizes do you recommend?
A standard screw-lock jighead is my go-to. I usually run a 1/0–3/0 hook depending on size and application. The longer body also rigs great weedless, which opens up a ton of options.
Can I rig these weedless or use other rigs besides jigheads?
Absolutely. Texas rig, Carolina rig, drop shot, wacky rig, Alabama rig, tandem rigs—if you can dream it, this lure can do it.
How should I work the lure?
Don’t overthink it. Treat it like a jerkshad with extra action from the curly tail. Work it back and forth with quick, short twitches and pauses, then adjust speed, pause length, and depth based on conditions and what the fish want.
Any advice for getting better with it faster?
Pay attention to exactly what you’re doing when you get a bite. Track your retrieve speed, pause length, depth, and cadence so you can replicate it and stay in the zone.
Why do your lures smell like garlic?
All of our lures are infused with a strong garlic scent. It helps mask negative scents (like sunscreen) and gives fish something extra to hold onto so they commit longer and find your lure easier.
Do the glowing and UV colors actually help?
Yes. Our glowing colors are designed to imitate bioluminescence for low light conditions. We also use UV-reflective pigments that can be seen from farther away underwater because UV light travels farther than many other light rays.
What’s the deal with size selection—how do I choose the right one?
3" is great for smaller prey, picky fish, sight fishing, and smaller species. Big fish still crush them too.
4" is the everyday, do-it-all size for most inshore situations.
5.5" is great when you want more weight and a bigger profile for deeper water, nearshore, jetties, surf, and windy days.
7" is the big meal option. Trout and reds will hammer it inshore, and it’s excellent for jetties and offshore species too.
Do you offer free shipping?
Yes. We offer free shipping over $69. This is USA only. This cannot be combined with other discounts.
What’s the best way to contact you?
Use the chat box in the bottom right corner of the website. It’s the fastest way to reach us for help with orders, returns/exchanges, and general questions.
Blog Posts
-
Garlic Infused (Never Wears Off)
Learn moreGarlic scent helps fish find your lure and covers up unwanted scents like sunscreen + it will never wear off
-
Over 20 Glowing Colors
Learn moreOur Glows & other special pigments reflect UV Light from the sun during the day that helps fish see your lure from further away
-
Durable
Learn moreDesigned & paired with the perfect plastic formula to be durable as possible without sacrificing action
-
Versatile
Learn morePairing a curly tail with a jerkshad body leads to unparalleled versatility, however you want, rig & work this bait, it'll do it.



















