Innovative Fishing Lures, Great for All Species.

Top 5

5.0

Get a pack each of our Top 5 colors of all time and save 17%!

Your Top 5 includes one pack of each: Candy Corn AFB, Mansfield Magic, Midnight Mullet, Pink Punch and The Beacon!

Broscription

5.0

Save 17% on 5 fresh packs of garlicky goodness every 30, 60 or 90 days, plus get exclusive colors, vip early access to new releases and a good shot at winning some super cool stuff!

Join The Club And Get 10% Off, Special Promotions And More!

Yeah, Sign Me Up!

Check Out Our Top Blog Posts:

The Invisible Light That Makes All the Difference

The "Secret Sauce" Behind A.M. Fishing's Lures

Why We Infuse Our Lures With a Strong Garlic Scent

Some Best Sellers :-)

Baitfish Box Combo

Clear Water Box Combo

Crustacean Box Combo

Dirty Box Combo

Glowing Colors Box Combo

Mega Pier Pack

Summer Box Combo

Winter Box Combo

Some Of Our Gear!

Pocket Box

5.0

Perfect little tackle box for keeping some spare lures handy!

Broga Fish Grips

5.0

No nonsense, stainless steel fish grips that are light, tough and built to last.

UV Flashlight

5.0

Compact, water resistant, easy to use.

Fully charges glowing lures in seconds!

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