Innovative Fishing Lures, Great for All Species.
No nonsense, stainless steel fish grips that are light, tough and built to last. We abused these over the course of about 100 fishing trips in the hyper saline Lower Laguna Madre during our testing phase, never rinsed them off, made sure to drop them in sand and …other stuff, still working after all that and more. For 15 bucks?! #nobrainer
A.M. Fishing was born out of the necessity for improvement in the otherwise largely stagnant soft plastic industry. After seeing so many "new" iterations of the same three bait styles we started shooting our own lures. We landed on a hybrid bait by combining the continuous action of a classic curly tail with the longer body and erratic action of a jerk shad to produce an extremely versatile lure. We then infused it with a super strong garlic scent that won't wear off, made it available in 4 sizes and 40+ colors including 20+ that glow. There truly is nothing out there like these today. They were designed with packing every advantage possible in mind to help you catch more fish, and they do just that, catching fish from the frozen north to the sunny south, freshwater, saltwater and everywhere in between!