Innovative Fishing Lures, Great for All Species.
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20+ Glowing Colors,
All Garlic Infused!
A few of our favorites :-)
Baby Trout - 8 Per Pack
Natural, translucent, excellent whenever a subtle approach is required!
Blue Crab
Often imitated, never duplicated.
This one’s a funky fish fooler, translucent blue belly with purple glitter, copper top with copper and black glitter.
Deadly for sight casting to Redfish and Drum!
Bro’s Shart - 8 Per Pack
Bro’s Gold with a Chartreuse green glowing tail.
Candy Corn AFB - 8 Per Pack
Atomic Firebelly with a fire orange tail.
Golden GrinGlow - 8 Per Pack
A gold shimmering UV reflective top that glows green with a gold glitter belly, this one is our favorite for sunrise/sunset!
Mansfield Magic - 8 Per Pack
With its bright white, blue glowing back and holographic silver belly, this one is a killer in all conditions day or night!
Midnight Mullet - 8 Per Pack
Black and gunsmoke back, shiny deep purple lateral line and a green glowing belly with olive UV reflective powder, awesome natural pattern for all weather, all water conditions.
What-A-Melon - 8 Per Pack
Our take on Nuclear/Electric Chicken, Orange top with black flake/ Green belly. Top glows orange / belly glows green.
(Brightest Glowing Lure Ever ..I Think)
Money - 8 Per Pack
Red and Gold glitter, so simple, so deadly. Nothing beats this one on a sunny day,
There’s a reason we call it Money!
Rootbeer Sharts - 8 Per Pack
Toxic Rootbeer with a chartreuse green glowing tail. Straight up murky water killer.
Purple Haze - 8 Per Pack
Dark Purple body with a touch of red glitter and a green glowing chartreuse tail, proven color combo up and down the Texas coast and beyond.
Texas BROach - 8 Per Pack
Black back with special gold U.V. reflective powder and a fluorescent orange belly with gold glitter. Shimmers gold in the sun, works great in murky/low light conditions.
Check out some of our gear!
Pocket Box
Perfect little tackle box for keeping some spares handy, incredibly useful wading and pier fishing, holds a dozen 4" lures in the box, couple jig heads, maybe an extra leader throw it in your pocket/wading belt/sling etc. and you're good to go!
Broga Fish Grips
No nonsense, stainless steel fish grips that are light, tough and built to last. We abused these over the course of about 100 fishing trips in the hyper saline Lower Laguna Madre during our testing phase, never rinsed them off, made sure to drop them in sand and …other stuff, still working after all that and more. For 15 bucks?! #nobrainer
UV Flashlight
Compact, water resistant, easy to use.
Fully charges glowing lures in a few seconds, fits in the smallest of pockets, takes 1 AA battery that lasts A WHILE.. anyway, they’re great, you should get one.
A.M. Fishing was born out of the necessity for improvement in the otherwise largely stagnant soft plastic industry. After seeing so many "new" iterations of the same three bait styles we started shooting our own lures. We landed on a hybrid bait by combining the continuous action of a classic curly tail with the longer body and erratic action of a jerk shad to produce an extremely versatile lure. We then infused it with a super strong garlic scent that won't wear off, made it available in 4 sizes and 40+ colors including 20+ that glow. There truly is nothing out there like these today. They were designed with packing every advantage possible in mind to help you catch more fish, and they do just that, catching fish from the frozen north to the sunny south, freshwater, saltwater and everywhere in between!
For all general inquiries, please contact us at montgomery@amfishingtx.com
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